![]() Obviously, you don’t want to keep sending traffic to a page that’s full of out-of-stock products (assuming the sale went well) or products where you’re giving away too much margin. Let’s say you created a new collection page for a 50% off flash sale and the promotion has ended but you’re still getting traffic to the page via Google. If you have pages indexed in Google that you don’t want to be, there’s a right way and a wrong way to remedy it. ![]() The Proper Way to De-Index Shopify Store Pages We’ll address poor site architecture later on in this guide. Having said that, if your site architecture has gotten messy and a page is buried 4 or more clicks away from your homepage, you’ll need to do some housekeeping so Google can find it and index it. Generally, this isn’t such a big deal for Shopify stores because of their rigid page structures for /pages, /products, and /collections. One of the key reasons that the spider tool can crawl more pages than Google has indexed is because of poor site architecture. Which URLs aren’t being indexed that should be?Ĭopy and paste the URLs that should and shouldn’t be indexed to a separate tab or spreadsheet and get to work.Which URLs are being indexed that shouldn’t be?.There are two key questions you need to ask: Once you have the full results you can export them to a spreadsheet and begin your index gap analysis. This is because the robots.txt file blocks Google from crawling and indexing certain pages. In fact, a spider tool will rarely scan fewer pages than Google has indexed. Screaming Frog – Free SEO Spider Toolįrom the example above we can see that ScreamingFrog returns more than 311 results so in this case, it would be worth upgrading to the paid version to get the full picture. It’s free up to 500 crawlable assets, you just need to download it to your computer and run it. The next step is to do a gap analysis between how many pages are indexed and how many are crawlable by an SEO spider tool like Screaming Frog. This will tell you how many pages from your store have been indexed by Google. Go to and enter the following (without the quotation marks) “site:”. So now that you have both GA and GSC set up here’s what you need to do: GSC will quickly become your go-to tool for monitoring your store’s SEO-related factors like crawl errors, mobile usability, broken pages, schema markup, and inbound links to your store. This tool (as well as Bing Webmaster Tools) plugs the gaps that Google Analytics leaves and gives you some imperative information about your Shopify store and how it’s viewed in the search engines’ eyes. If you haven’t got Google Analytics set up on your store already, here’s Shopify’s guide on it. It’s great for tracking your key business metrics like Conversion Rate, Visitor Value, and Average Order Value, but it’s also a fantastic tool for benchmarking your SEO efforts and measuring improvements. His words are every bit as applicable to e-commerce as they are to any business.Īnd the best way to track and measure your store’s performance is Google Analytics. “Without instruments, you’re going to eventually crash.” These were the words of my business mentor twenty years ago when I was running a construction business by the seat of my pants. To establish a baseline, you’re going to need two essential free tools Google Analytics and Google Search Console: Pro Tip: If you want to optimize your baseline performance with one of the top premium Shopify themes that’s already SEO-optimized, the Shoptimized™ Theme takes care of a lot of the SEO headaches for you. Importantly, it will also highlight any major problem areas that you need to tackle first. This way, you can set a baseline and measure improvements from there. Assessing Where You’re At – Shopify SEO Auditīefore you launch into any kind of Shopify SEO work, it makes sense to analyze where you’re currently at in terms of SEO performance.
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